 |
| Advertisement from 1900 (Public Domain) |
According to Wikipedia, Grape-Nuts began as a simple mixture of “flour, salt and dried yeast” back in 1897. Try using “dried yeast” as a brand name and see how far you get. C. W. Post therefore needed a catchy hook. Something that would reel in that hungry public.
“Grape-Nuts” seemed to fit the bill. With a little imagination, consumers might think that they’re crunching their way through nutty-tasting grape seeds. After all, they already believed that this product would make them smarter and stronger.
Things haven’t changed all that much in 2021. People were willing to pay exorbitant prices for “black-market” boxes of Grape-Nuts as the pandemic raged on. And who knows? Perhaps they also believed it would neutralize COVID.
Resources
https://en.wikipedia.org/wiki/Grape-Nuts
https://www.newsweek.com/grape-nuts-shortage-black-market-jokes-erupt-restock-announced-1578392
No comments:
Post a Comment