Papa Shaq

O'Neal in 2011   (Photo by Craig)

In an effort to rebrand its Neo-Nazi image to one steeped in diversity, Papa John’s is now partnering with Shaquille O’Neal.

O’Neal has not only become Papa John’s first African American board member, but has also invested in nine of its Atlanta restaurants.  Shaq will additionally be involved in its marketing campaign.

Along with his immense appeal as a “cultural icon,” O'Neal comes into this deal with extensive restaurant experience.  He already owns lucrative eateries in Los Angeles and Las Vegas.

Resources

https://www.msn.com/en-us/money/companies/neo-nazis-hijacked-papa-johns-brand-can-shaq-take-it-back/ar-BBV70ky?li=BBnb7Kz&ocid=BHEA000

Copyright March 23, 2019 by Linda Van Slyke   All Rights Reserved