Homely produce: A taste that matters

Organic Produce     (Photo by Elina Mark)

While some folks are starving, others are routinely tossing less-than-perfect-looking

fruits and vegetables.

These so-called "surplus" goods rarely make it onto supermarket shelves.  Because they are “too small, too big, shaped funny or off-color,” they are literally thrown away.  So a lopsided bell pepper, otherwise loaded with nutrition, winds up in the garbage.  More than 25 percent of all produce meets this same fate.

Imperfect Produce to the rescue!  This Whole Foods pilot program is now selling “bad-looking fruits and vegetables in Northern California locations.”  Such wholesome misfits are discounted by about 20 to 30 percent.  Better economy, better nutrition, a win-win all around…

It all comes down to this:  What’s inside counts the most.

Resources

http://www.msn.com/en-us/money/companies/here%E2%80%99s-why-people-want-walmart-to-sell-ugly-potatoes/ar-AAhRZtf 

Copyright July 4, 2016 by Linda Van Slyke   All Rights Reserved