It can't happen here, or can it?

Surrounded by water...   (Image by NordNordWest)

After being outright shown some flood maps of how future storms could affect their homes, South Florida residents remained hesitant to believe that this could happen to them.

Many not only refused to think that climate change could affect them personally, but also refused to think that climate change even exists.  There was an overall denial concerning risk to property values, “regardless of political affiliation.”

Which just goes to show what marketers have known right along: “it takes more than facts to sell any product.”

Resources

https://news.yahoo.com/sea-level-rise-wont-affect-135038092.html

Copyright September 30, 2021 by Linda Van Slyke   All Rights Reserved