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| Noah's Ark (Painting by Edward Hicks) |
If you’re thinking that Hollywood is just a land of unbelievers, a look at this season’s box-office winners might prove otherwise.
During the past few months alone, four major faith-based films have been released: Heaven is For Real
(about a young boy’s near-death experience), Noah (about the biblical ark-building prophet), Son of God (an adaptation of “The Bible” miniseries), and God’s Not Dead
(the story of a college freshman who debates with his professor about whether God exists).
Ever since Mel Gibson’s 2004 The Passion of the Christ
made hundreds of millions, Hollywood has realized the power of the faith-based market. Reuters
reports that quality religious scripts have been in demand ever since.
David White, head of Pure Flix (the company that produced God’s
Not Dead), talked about the grassroots marketing of this particular film. It was screened “for 8,000 pastors prior to its opening.” White had counted upon many of these pastoral “gatekeepers” to “rally their people [some of the “160 million plus” who “call
themselves Christian”] to go to the movie theater.”
Resources
http://wwrn.org/articles/42227/?place=united-states
Copyright April 22, 2014 by Linda Van Slyke All Rights Reserved
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