Look who's against smoking

British Marlboro cigarette pack   (Fair Use)

It’s sometimes possible to do a complete turnaround, especially if the reward seems great enough.

Philip Morris International (PMI) has long been luring people into Marlboro Country. When said acreage looked more and more like a cemetery, the company began a long and arduous about-face.

Lately, CEO Jacek Olczak has been calling for a United Kingdom ban on smoking.  This sounds great on paper.  But there’s a catch.  He’s also hawking “smoke-free alternatives” that might be right up (or down) there with cigarettes.

Such alternatives include the inhalation of nicotine via so-called tobacco “sticks.”  Is breathing in nicotine via some kind of inhaler really any better than sucking on a Marlboro?  Perhaps time will tell, but a consumer's time may be radically shortened by the adoption of such habits.

Resources

https://nypost.com/2021/07/26/tobacco-turnaround-philip-morris-wants-to-ban-smoking

Copyright July 26, 2021 by Linda Van Slyke   All Rights Reserved