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| Look out Levi! (Photo by Honeyhuyue) |
America's obsession with yoga is not so much about spirituality as it is about fashion.
Consider this recent advertisement from the Orvis company:
Whether you’re mastering your
asanas or checking off your
Saturday-morning errand list, these
do-everything quick-dry yoga pants are
made from our breathable… interlock
stretch knit that’s perfect for
travel, too. Not only that, these yogic wonders are also “superbly flattering…”
Yoga pants are even edging out blue jeans in the American market. Explains Anita Ramaswamy, a teenager from Scottsdale, Arizona: “You can make it as sexy as skinny jeans, and it’s more comfortable.”
Even Levi Strauss is admitting that this “athleisure” trend is cutting into their sales. Their
denim is therefore becoming more “stretchy” by the New York minute.
Nevertheless, good old denim still accounts for approximately “20 percent of annual sales at the nation’s department stores.”
However, sales of U. S. jeans recently fell 6 percent, whereas “sales of yoga pants and other ‘active wear’ climbed 7 percent…”
Resources
http://news.msn.com/in-depth/jeans-face-an-uncertain-future-amid-yoga-wear-rage
http://www.orvis.com/store/product.aspx?pf_id=9T9E&dir_id=832&group_id=857&cat_id=8337&subcat_id=8338&adv=12483&cm_mmc=Pricegrabber-_-Prod_feeds-_-Prod_feeds-_-12483&mr%3areferralID=a6adf5d9-369f-11e4-bc5f-001b2166c62d
Copyright September 7, 2014 by Linda Van Slyke All Rights Reserved
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