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| Santorum in 2013 (by Gage Skidmore) |
Ever wonder what Rick Santorum has been up to since his failed bid for the 2012 U.S. presidential nomination?
Wonder no more: He is
currently the CEO of EchoLight Studios - "the first movie company to produce, finance, market and distribute faith-based, family films across all releasing platforms." Rather than trying to keep popular culture at bay (which is like sticking a finger in a hole so that the dam doesn't burst), Santorum's philosophy is this: "[With]
the pervasiveness of (media) right now, the content just seeps through. The only option is to go out into that arena and try to shape the culture, too."
Santorum critiques the traditional Christian-film genre by stating that it has "been aimed at just Christian audiences, rather than attempting to appeal to audiences that don't necessarily share the movie's messaging going in." He describes the feel of these films as "hokey" and
"cheesy" – and attributes this to an overemphasis upon message at the expense of artistic quality.
Religion News Service explains how he plans to improve upon this: "Quality.
Quality acting, quality directing, quality scriptwriting."
Santorum's stated goal is to produce movies "that rival any good Hollywood film."
Resources
http://www.religionnews.com/2013/06/25/rick-santorum-faith-based-movies-will-rival-hollywood/
Copyright June 26, 2013 by Linda Van Slyke All Rights Reserved
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