Smile, you're on what?

(Public Domain)

Before shutterbugs became ubiquitous, there was a TV show called “Candid Camera.”  Unsuspecting  folks who were the target of rigged pranks would suddenly be told, “Smile, you’re on Candid Camera!”

Although those targets are long gone, one big-box Target remains.  And this Target is now telling its employees to wipe a silly grin onto their faces, camera or no camera.

Its rationale for insisting that workers resemble the cover of Mad Magazine is this: Upturned lips lure people into buying more and more.  Yet even when enforced hand-waving is added to the mix, customers have been heading out the door.

Why?  Because Target recently ended their DEI policy and replaced it with chirpy cheerfulness.  But  hypocrisy is no substitute for empathy.  The corporation could therefore miss moving sales targets as they quickly head downhill.

Resources

https://www.msn.com/en-us/money/companies/target-s-new-smile-policy-disrespects-its-employees-and-the-shoppers-who-left/