Be Here Now and Again with Bells On

(Fair Use)

Back in 1971, the book Be Here Now was all the rage.  It emphasized an ability to be present to What Is on a moment-to-moment basis.

Currently, one question seems to overshadow that whole process: Are such moments really worth it if they can’t be branded on TikTok?

For many, TikTok videos seem more real than daily life.  “Authentic” has become a Gen Z byword. It often refers to a polished presentation of a “mischievous” enactment.  Claiming to debunk the veneer of other staged videos, these so-called “chaotic” vlogs are the new cool.

So if you’re bellowing on the subway, retching in the shower, or simply stepping out bare-faced, you too can become a TikTok star. (Or is it influencer?)  Call it what you will, just don’t call it authentic…

Resources

https://en.wikipedia.org/wiki/Be_Here_Now_(book)

https://news.yahoo.com/from-that-girl-to-rat-girl-tiktokers-are-sick-of-manicured-wellness-content-and-now-crave-mischief-232103355.html